Seamless Analysis

This competitive analysis was comprised of four pieces that led to key insights and ultimately UX areas of improvement suggestions for the food delivery app. 

Role:
    Designer, Researcher

What you’ll see:

• Personas
• Sitemap
• User Flow
• Competitive Analysis
• Key Insights

STRENGTHS

- Branding
- Filter options
- Homepage design: offers many options and is easy to navigate
- Allowing users to browse as a new user without logging in
- Clear call to action and visual communication with users regarding successes and errors
- Allowing users to express reorder exact items from past orders
- Giving space to add special instructions while ordering and before finalizing an order
- Scheduling orders for a future day of the week and time is a great asset for users with packed schedules, and those that like planning out their day

WEAKNESSES

- Users should know if there is a delivery fee from the beginning. Not after they go to their bag and see the subtotal
- Mapping how far a delivery is would be a positive asset to offer. It’s one that the many food delivery apps have already incorporated
- Finding how to write a review is a bit difficult. It should be easier to find
- Even though allowing users to browse as a new user without logging in is a strength, by the time one makes it to check out they might forget they are still logged out and/or un-registered. There’s an opportunity to add reminders at various points of the order-placing journey