Hirshhorn Museum & Sculpture Garden


The Smithsonian's Hirshhorn Museum & Sculpture Garden is a leading voice for 21st century art and culture. During my time with the Hirshhorn's Marketing & Communications team, I worked closely on their web development efforts to enhance their ever-growing image.

My main project was collaborating on the museum’s website redesign. The team’s goal throughout this project was to refresh the site to have a more modern feel, while finding an adaptation of the former website’s grid system.

Role:
    Designer, UX & visual

What you’ll see:
  • Former website snapshots
  • Prototype of initial redesign proposal
  • Prototype of final Visit-Page proposal
  • Branded Templates


PROBLEM AREAS:

Non-intuitive horizontal scrolling often caused a pain point for users, use of equally scaled squares throughout caused the site to appear cluttered and made hierachy of informatoin harder to identify.  
 






INITIAL PROPOSAL:

The below image is a fully interactive prototype. It was created after minimal brand image changes. The focus of this redesign was to readjust the site’s IA. The home page serves as a hub, highlighting the most searched for information (hours, tours, exhibitions) in addition to features the institution hopes to bring more clicks to (collection search). You can browse around to see how the adapted grid system is used throughout. Open in a new page.







VISIT-PAGE PROPOSAL:

Following final brand changes, I was asked to develop a design for the Visit-Page which can be seen in the prototype below. Much of my layout design is reflected on the current live page. In addition to structuring information in a way that is most useful to visitors, I aimed to promote the museum's Instagram page in Easter egg fashion using #athirshhorn. Open in a new page.





BRANDED TEMPLATES:

The following quote card templates were created as a mini-project, and are meant to be used on the museum’s Twitter in efforts to lean into the quick-bite image trend seen on the social platform. I followed established brand guidelines to build and adapt the four proposals. 



   UX . DESIGN . STRATEGY